About Us

Thank you for stopping by our Age Forward Wisconsin site. We are humbled and honored to have you as our guest.

Why did we create this site?

There has been a great void in social media these days. Focusing on youth and celebrities is great, but what we’d like to do is open people’s eyes to the entire lifespan after 40 with everyday people from Wisconsin. Midlife transitions can mark a period of tremendous growth. It is a normal developmental life stage. What do you do with these valuable years is up to you. I found that learning to accept all the physical and emotional changes that come with getting older is the key. Every age and stage in one’s life has its beauty. This site will give you an opportunity to be engaged and explore new concepts and trends and explore some of that beauty as well and keep on growing!

You know something?

It is an amazing and exciting time for you. Your age has proven that you are a resilient, adaptable and an assertive person. You did not let somebody stand in the way to be who you are. And if you did… now is the time to change it. Taking risks in growing can be difficult but you can do it by creating new goals, exploring new worlds, and making the most of what you have (if you let it)! This site is just for you!

This site will provide realistic solutions to everyday problems that occur from relationship issues to health to family dynamics, etc. We know that self doubts come into play once in a while or we lose confidence due to a lay off or a relationship breaking. A health scare can set anyone back but we know you can bounce back. You have proven it already.

We are always here to lend support and some information at your fingertips with categories so you can easily navigate the latest information and advice for men and women over 40. We may not provide every solution to every problem, but I can assure you that this site will allow you to think and provide you with guidance to achieve your goals.

Keep growing after 40!

William Smith

Founder of Age Forward Wisconsin